On October 31, 2025, Santé publique France, together with the Ministry of Health, Families, Autonomy and Persons with Disabilities, and Assurance Maladie, officially launched the tenth edition of the national campaign Mois sans tabac (“Tobacco‐Free Month”). The initiative invites smokers across France to stop smoking for one month, beginning Saturday, November 1.
A milestone edition with stronger regional action
This anniversary edition continues the campaign’s commitment to helping people quit smoking, offering enhanced tools and a more robust field presence. The aim is to reach even more participants, especially those who may be less connected to health‐support systems.
Since 2016, the campaign has engaged more than 2.35 million people in a quit attempt. In 2024 alone, nearly 134,000 individuals registered and more than 5,600 partner organisations participated — confirming the initiative’s status as a major public health action.
Evaluation data shows that for every euro invested in the campaign, more than seven euros are saved in healthcare costs, while thousands of cases of tobacco‐related diseases (such as cancer, chronic obstructive pulmonary disease and respiratory infections) are averted.
Comprehensive support and outreach
Participants can use a range of free and easily accessible tools:
- A dedicated website offering personalized advice and daily follow‐up.
- The “Tabac Info Service” app provides 24/7 support.
- A free help line (39 89) for tailored assistance from tobacco‐treatment specialists.
- Free quit‐kits are available in pharmacies and online.
- On‐the‐ground events: information booths, workshops, and public activities run in collaboration with health professionals, employers, and local businesses. In 2025, the campaign is expanding its regional reach: in six regions (Occitanie, Nouvelle-Aquitaine, Brittany, Grand Est, Pays de la Loire, and Bourgogne Franche-Comté), travelling mobile units will bring support and counselling directly to public spaces such as shopping centres and train stations. These efforts supplement the 18,000 partner pharmacies offering quit-kits and on‐site information.
- A modern twist: “Stoplist” on social media
From October 24 to November 30, this year’s campaign introduces “Stoplist” — a music‐focused activation across TikTok, Instagram, and YouTube. Six artists/influencers (Angy, Bleu Berline, Paul, Willbe, Hey ! Fantôme, and Cerberas) will invite online communities to replace a 3-minute craving for a cigarette with a self-recorded cover of a song. Participants can upload their version or like the artists’ versions to unlock a full music video. The idea is to use creative, pop-culture formats to engage smokers in a different way.
Why it matters
According to Dr Caroline Semaille, Director-General of Santé publique France:
“In ten years, the number of daily smokers in France has dropped by four million. This national challenge, which starts in just a few days, is a concrete opportunity for everyone who wants to free themselves.”
With one in two current smokers wanting to quit, this edition of Mois sans tabac offers both structure and community to support that intention. The collective effort of health professionals, partner organisations, and local actors underscores the importance of the campaign for France’s fight against tobacco.
Local spotlight: Guadeloupe
In Guadeloupe, the regional health agency (Agence régionale de santé Guadeloupe) will host stands on two mornings: on November 18 at the Hall of the CHU Pointe‑à‑Pitre and on November 20 at the Palais Royal. The Mutualité general social security (CGSS) will also run workshops for youth via the regional mission locale.
The 2025 Mois sans tabac campaign blends tried-and-tested public-health strategies with new, culturally-relevant activations — giving smokers in France fresh momentum and broad support to take a 30-day quit challenge.
