PHILIPSBURG:--- The St. Maarten Heineken Regatta organizers and CC1 St.Maarten are proud to announce that Tito’s Handmade Vodka will be part of the fun for the first time this year at the event’s 42nd anniversary. Today, the St.Maarten Heineken Regatta and CC1 S.Maarten announced a new marketing sponsorship with Tito’s Handmade Vodka, the newly minted “Official Vodka of the St.Maarten Heineken Regatta.” The sponsorship will be highlighted by branded experiences at the Regatta parties featuring exciting new activations and signature cocktails. In addition, Love, Tito’s, the philanthropic heart of Tito’s Handmade Vodka, will engage in initiatives to support the surrounding communities.
Tito’s got its start 25 years ago in a 998 square foot shack, on a plot of land in rural Austin, Texas. A world-class vodka with a modest paper label, no fancy bottle, and no eye-popping price tag, Tito’s was founded by sixth-generation Texan, Tito Beveridge. His career track took a few turns, but between oil fields and mortgage lending, he found time to do what he loved; make people smile with spirits. Tito got a kick out of infusing vodka for friends and handing out bottles at parties. He quickly became known as "the vodka guy." Willing to risk it all, he pursued the career of his dreams and set out to build a distillery and make “a vodka so smooth you could drink it straight.” In 1997, he sold his first case. Over two decades later, Tito’s Handmade Vodka has gained a reputation for its high-quality product, charitable contributions, and its goal to make people happy while making the world a better place.
With the rise of cocktail culture and the ever-changing market for new beverages, consumers are seeking craft drinks with exceptional quality. For cocktail alchemists, there are plenty of artisanal alcohol brands to gravitate toward. Tito’s Handmade Vodka is perfect for happy hour, where hospitality and well-considered spirit pairings at events are important. Alongside Tito’s, CC1 St. Maarten will also feature another brand added to their portfolio, Teremana, a small batch of tequila made the right way. Brought to you by founder Dwayne Johnson, and made in the Jalisco Highlands. Of course, not forgetting the famous Jägermeister for the big party-goers at Soggy Dollar Bar and Moonbar.
