'Discover Card' a main sponsor for SMART 2013.
PHILIPSBURG:--- Well known card credit brand – Discover Card – has signed on as the main sponsor for St. Maarten/St. Martin's Annual Regional Tradeshow (SMART) set for May 15-17. The card company will officially launch its campaign for the North Eastern Caribbean at the tradeshow slated for the Sonesta Maho Beach Resort &Casino.
SMART is the biggest marketing effort of the North Eastern Caribbean sub-region for which Princess Juliana International Airport functions as a hub. This is the twelfth year of the tradeshow that draws hoteliers and activities providers from St. Maarten/St. Martin and numerous surrounding islands.
Forty wholesale travel company representatives from South America, including Argentina, Brazil, Panama, Peru, Colombia, and Uruguay, will spend a week here for site and activities inspections and to attend SMART. This is a new initiative to boast the region and, in particular, St. Maarten/St. Martin's presence in South America by St. Maarten Tourist Bureau, in cooperation with the French side Tourist Office, the Anguilla Tourism Authority and COPA Airlines.
Invitations have also been sent to wholesalers in Europe. This has resulted in 11 wholesalers registering for SMART from Sweden and 2 from the Netherlands. This will triple the wholesale/buyer attendance for the first time.
Another new feature is the presence of a number of merchants promoting their products and services adjacent to the selling floor.
Hoteliers from surrounding Islands are encouraged by SMART organizers to register immediately to still be able to be part of this unique tradeshow.
The Welcome Party will take place at Sky Beach at Sonesta Maho on May 15 and the Farewell Party will be at the elegant La Samanna Hotel on May 16.
SHTA Press Release