According to the company's Managing Director, Edwin Hodge face book Fans can join the contest simply by uploading a photo of theirs on the WINAIR Fanpage wall. He said that adding a caption to their pictures describing why it was their WINAIR moment enables them to win from the many attractive and lucrative prizes available. The photo with the most "Likes" will win a round-trip flight to a WINAIR destination Hodge said.
"WINAIR remains at the cutting edge of technology and is now the first airline in the region to interact with its customers and fans through social media," commented the company's Vice President / Director of Marketing and Sales, Claudio Buncamper.
Buncamper pointed out that the Facebook contest can be seen as the start of a process through which the airline is seeking to become even more customer-focused and there can be a number of key social media initiatives expected in the upcoming months.
To help with setting up a social media strategy of world-class standards, WINAIR has engaged leading airline branding consultancy, SimpliFlying.
"Technology has allowed us to efficiently and effectively interact with customers like never before. The visionary approach being taken by WINAIR to drive customer engagement, is very encouraging" says Shashank Nigam, chief executive of SimpliFlying.
The Facebook contest is open to public and will run until April 23, 2010.
More information about the contest can be found on http://www.facebook.com/flywinair
