Simpson Bay:--- Princess Juliana International Airport (PJIA), in collaboration with the Elektralyets Foundation and the Positive Foundation, is once again bringing the community together for the Princess Walk, in recognition of Breast Cancer Awareness Month.
Following last year’s success, 2026 will mark the second time the Princess Walk takes place on the runway of Princess Juliana International Airport, offering participants a unique opportunity to walk together in one of St. Maarten’s most recognizable locations while supporting an important cause.
This year’s Princess Walk will take place on Sunday, October 18, 2026, under the theme:
“Crown Yourself with Courage – Lace Up, Step Up, Check Up!”
More than a community walk, the Princess Walk carries an important message: encouraging women throughout St. Maarten to prioritize their health, undergo regular screenings, and understand the importance of early detection.
Walking for Awareness, Prevention and Early Detection
Breast Cancer Awareness Month serves as an important reminder that early detection can make a significant difference. Through the Princess Walk, PJIA, the Elektralyets Foundation and the Positive Foundation aim to encourage women to take an active role in their health and, most importantly, to get checked.
Participants will gather at the PJIA Terminal Building at 4:00 a.m. to register and sign up. Transportation to the runway will begin at 4:45 a.m., with the last bus departing at 5:15 a.m. The Princess Walk will officially begin at 5:30 a.m. Water and Johnny Cakes will be provided to participants throughout the event.
PJIA Turns Pink Throughout October
PJIA’s support for Breast Cancer Awareness Month will extend beyond the Princess Walk.
Throughout October, the façade of Princess Juliana International Airport will be illuminated in pink, transforming the terminal into a visible symbol of awareness, strength, and solidarity with those affected by breast cancer.
A pink ribbon will also be displayed at the airport in remembrance of the women who have passed away, while honoring survivors, those currently undergoing treatment, and the families and loved ones who continue to support them. These initiatives are part of PJIA’s commitment to using its position in the community to promote awareness and encourage potentially life-saving conversations about screening and early detection.
Supporting Two Important Foundations
Official Princess Walk T-shirts are available for US$20, with proceeds benefiting the Elektralyets Foundation and the Positive Foundation and supporting their continued work in breast cancer awareness, education, and early detection.
T-shirts can be picked up at the Meet & Greet area in the Arrival Hall at PJIA on:
- Thursday, October 8 – 9:00 a.m. to 12:00 p.m.
- Saturday, October 10 – 9:00 am to 12 p.m.
- Thursday, October 15 – 9:00 a.m. to 12:00 p.m.
You may pay in cash or by card during T-shirt pick-up. Participants must register in advance, with each individual completing a separate registration. PJIA extends its appreciation to Menzies Aviation and Swiss Canonica for supporting this year’s Princess Walk.
The Princess Walk represents more than the distance walked on the runway. It is a moment for the community to stand together, remember those who have been lost, support those continuing their fight, and remind women that taking the time to get checked matters.
Lace up. Step up. Check up.
Registration information for the Princess Walk is available via www.sxmairport.com. Follow our social media pages for more information.