PHILIPSBURG:--- The St. Maarten Carnival Development Foundation (SCDF) and the St. Maarten Tourist Bureau (STB) have strengthened their cooperation with the inclusion of a representative from STB on the board of the SCDF.
The board of the SCDF has approved an extraordinary board position for Janelle Hermance of the STB to act as liaison between STB and the SCDF as well as to assist on behalf of the STB with SCDF's marketing efforts of Carnival.
President of the SCDF Mike Granger explained that increased marketing of Carnival and development of new strategies is a primary focus of the current board of the SCDF. As such, cooperation and ties with the STB had to be enhanced and, he continued, the inclusion of Hermance does just that.
"In the past, the challenge has always been to fully engage the STB in our limited marketing efforts. Both parties did as much as we could for Carnival. Now with increased marketing efforts made possible by increased marketing monies from the STB, it was vital that we forge much closer ties. Janelle's role with be important on numerous levels," Granger said.
Interim Director of the STB Gus Priest said: "Carnival is very important, this is serious business and the STB have been aboard with marketing efforts so this was a natural yet important decision for us and for Carnival. We look forward to building on our relationship with the SCDF though these direct ties, all in the general interest of St. Maarten."
SCDF Press Release
